Sponsors and enterprise
Audience profiles
An estimate of who each hackathon is designed for, from audience type and experience level to technical focus and inclusivity
An audience profile is HackathonRadar's estimate of who a hackathon is designed for: students or professionals, beginners or senior engineers, AI builders or hardware tinkerers. Sponsors use it to shortlist events by who is likely to be in the room.
An estimate, not attendee data
Profiles are estimates built from the event's public details, not registration data. HackathonRadar does not hold demographic data about participants, and every profile says so on the page. Use a profile to shortlist events, then confirm the audience with the organizer before you commit budget.
What a profile shows
| Field | Values |
|---|---|
| Audience type | Mostly Students, Mostly Professionals, Academic, Startup Community, Corporate Innovation, Open Source Community, Government or Mixed |
| Experience level | Beginner, Student, Early Career, Mid Career, Senior or Mixed |
| Occupation | Students, Professional Developers, Founders, Researchers, Designers, Product Managers or Mixed |
| Technical focus | Areas such as AI or web, each with a percentage for how strongly the event points to it |
| Industries and technologies | The industries and tools the event points to |
| Inclusivity signals | Women in Tech, LGBTQ+, First Hackathon Friendly, Beginner Friendly, High School, Accessibility Focused, Underrepresented Groups |
Each profile also carries a confidence label (High confidence, Medium confidence or Low confidence) and a short note of what on the listing the estimate rests on.
Where profiles appear
- Event pages. The Estimated Audience card shows the audience type as a headline, the inclusivity signals (or the experience level and occupation) beneath it, the top technical focus areas as bars, the industries and technologies as tags, and the note on what the estimate rests on. See Hackathon pages.
- The database side panel. Click an event on /database to see the same Estimated Audience section.
- Database filters. Open Filters on /database to filter by Audience Type, Experience Level or Inclusivity Signal. These fields only appear on Enterprise. See Search and filters.
Not every event has a profile. When one is missing, the card reads "No audience estimate available for this hackathon yet."
Read a profile
- Start with the headline. The audience type is the quickest read on fit. "Mixed" means the listing does not point clearly to one group.
- Check the confidence label. High confidence is a firmer estimate. Treat a low-confidence profile as a lead to check, not a conclusion.
- Read the note. It tells you what on the listing the estimate rests on. If it rests on a single phrase, ask the organizer.
- Empty fields are fine. No inclusivity signals or industries means the listing does not mention any, not that the event excludes anyone.
- Pair it with the quality score. A strong audience match on a listing with a low quality score may simply be under-documented. Ask the organizer before you decide.
Check one event for free
The Sponsorship Value Checker includes an Estimated audience section for the event you paste in, when that event has a profile. Like the other free tools, it needs you to be signed in and gives three runs per tool in any rolling 24 hours.
For the thinking behind the feature, read Who is actually in the room? on the blog.