Voice of Customer Hackathon

Opportunity Description: The Plant Extracted Phytochemicals Product Analytics Hackathon focuses on understanding customer sentiment and market trends in the Indian Amazon marketplace for plant-based products such as nutraceuticals (curcumin extracts), herbal supplements, essential oils, and plant-derived cosmetics. Participants will work on real-world product review datasets collected through web scraping and apply Machine Learning, NLP, and data analytics techniques to extract meaningful business insights from customer reviews. Problem Statement: Analyze customer reviews and market signals from selected Amazon India phytochemical-based products to understand: Customer sentiment towards plant-based wellness products Common pain points, expectations, and satisfaction drivers Relationship between review sentiment, ratings, and product popularity Market gaps and emerging opportunities in the natural products industry Comparative insights across brands, ingredients, and formulations Suggested Techniques: Participants are encouraged to use: Web scraping techniques for Amazon review collection Sentiment analysis and NLP models Exploratory data analysis and visualization Correlation and predictive analytics ML-based insight generation Reference Products: Participants may use the following Amazon India product mentioned below as baseline datasets for analysis use web scrapping to get dataset: Carbamide Forte Curcumin Tablets with Piperine and 95% Curcuminoids | Anti inflammatory Supplement for Adults | With Curcuma Longa, Turmeric & Ginger Root extract | 90 Veg Tablets ZEROHARM Holistic Curcumin 1350 mg Supplement| 95% Curcuminoids, Black Pepper | Turmeric for Joint Health, Inflammation Support & Immunity | Plant-Based, Clean Label for Men, Women | 90 Veg Capsules Participants may further expand the dataset using similar phytochemical-based products available on Amazon India. Who Can Participate? This hackathon is designed for: Students Data science enthusiasts AI/ML practitioners Researchers Market and consumer analytics enthusiasts Objective: The objective is not just to build sentiment models, but to generate actionable insights that can help understand consumer behavior, product perception, and evolving industry trends in the phytochemical and wellness market.