MARKATHON 2026 – India's Biggest Marketing Innovation Challenge

Guidelines: Eligibility: Open to college students from across India. Team Size: Participants can compete individually or in teams of 2–4 members. Inter-College Teams: Students from different colleges are allowed to form a team. Inter-Disciplinary Teams: Students from different academic backgrounds and specializations are encouraged to participate. Problem Statements: Participants will be provided with real-world marketing challenges/case studies based on brand, growth, digital, consumer, and business problems. Rounds: The hackathon will consist of multiple stages, including problem-solving, strategy development, and final presentations. Duration: Participants will be given a fixed time to analyze the problem statement, develop their marketing solution, and prepare their final presentation. Final Presentation: Shortlisted teams will present their solutions before a panel of industry experts and marketing leaders. For communication & updates, join our community: https://chat.whatsapp.com/IYBot7PcJGz85sCrslSz5Q Rules: Each participant/team must register before the specified registration deadline. Teams must submit their solutions within the given time limit. Solutions must be original and created by the participating team. Participants may use research, publicly available data, and marketing/AI tools to develop their solutions, unless specifically restricted in the problem statement. Any form of plagiarism, impersonation, or unfair means will result in disqualification. Teams must follow the submission format and presentation guidelines provided by the organizers. The decision of the jury and organizing committee will be final and binding. Participants are expected to maintain professional conduct throughout the hackathon. The organizers reserve the right to modify the schedule, format, or rules if required.