About this hackathon
Beyond GenAI: Building the Future of Customer-Facing Enterprise Applications An Exclusive Session by Amadeus and Contentstack
Join us at Amadeus Software Labs, Bengaluru, for a focused and actionable discussion on what comes after the first wave of GenAI. Hosted in collaboration with Amadeus and Contentstack, this session will explore how enterprise teams can design intelligent, reliable, and scalable customer-facing applications that deliver real-world impact.
Led by Vishwas Narayan, the event will provide a practical deep dive into how organizations are transitioning from experimentation to building trusted, customer-centric AI products. Expect insights on:
The evolving role of AI in enterprise application design.The challenges and best practices for integrating AI into existing systems.What it takes to create experiences that customers trust and adopt.
This session is ideal for professionals working on digital products, enterprise platforms, or AI-driven user experiences.
Participant Requirements:
✅ Bring your laptop – This is a hands-on, collaborative session.
✅ Prepare a use case – Focus on personalization or an enterprise-grade problem.
✅ Hackathon-style engagement – Work in teams to solve, build, and innovate during the session.
Let’s shape the next generation of enterprise applications together.
Beyond GenAI Hackathon – Event Agenda
Date: Saturday, 18 July 2026Time: 9:30 AM – 5:30 PM (IST)Venue: Amadeus Software Labs India Pvt. Ltd., Bengaluru
9:30 AM – 10:00 AM | Opening & Introduction
Welcome Address: Vishwas Narayan
Agenda
Welcome to all participantsEvent overviewGoals, agenda, and expectationsHousekeeping announcements
10:15 AM – 10:40 AM | Lightning Talk
Speaker: Vasu Kothamasu
Session Title:Building Beyond GenAI: Engineering AI-Ready Platforms at Scale
10:40 AM – 11:40 AM | Panel Discussion
The Future of Customer-Facing Enterprise Applications
Moderator
Vasuki
Panelists
Representative from MicrosoftRepresentative from Amadeus
Discussion Topics
The evolving role of AI in enterprise applicationsChallenges of integrating AI into existing systemsBuilding trust and adoption for AI-driven productsFuture trends shaping customer-facing digital experiences
11:40 AM – 12:00 PM | Coffee Break
Networking and refreshments.
12:00 PM – 2:00 PM | Technical Talk Series
Format: Six technical sessions (15–20 minutes each, including Q&A)
Time
Speaker
Topic
12:00 PM – 12:20 PM
Vishwas Narayan
Kubernetes for Everyone
12:20 PM – 12:40 PM
Abhishek Das
Designing Scalable AI Applications
12:40 PM – 1:00 PM
Aditya Oberai
Session Topic – TBD
1:00 PM – 1:20 PM
Sanjay Jha
Session Topic – TBD
1:20 PM – 1:40 PM
Ashish Kumar
Session Topic – TBD
1:40 PM – 2:00 PM
Vishwas Narayan
Hackathon Kickoff: Problem Statements & Rules
2:00 PM – 2:30 PM | Lunch Break
Lunch and networking.
2:30 PM – 4:40 PM | Beyond GenAI Hackathon
Team Formation
Pre-assigned teams or on-the-spot team formation
Hackathon Themes
Personalization in Enterprise ApplicationsAI-Driven Customer ExperiencesScalable AI Integration
Mentor Support
Technical mentors available throughout the hackathonAccess to APIs, datasets (where applicable), and development resources
4:40 PM – 5:00 PM | Project Demos & Judging
Each team will present a live demonstration of their prototype.
Judging Criteria
InnovationTechnical FeasibilityCustomer ImpactQuality of ImplementationPresentation & Demo
5:00 PM – 5:30 PM | Closing Ceremony & Awards
Judges' FeedbackAwards for Best SolutionsClosing RemarksNetworking & Event Wrap-up
Participant Information
What to Bring
LaptopDevelopment environment pre-configuredAny reusable code, datasets, or use cases (optional)
Event Style
Hands-onCollaborativeSolution-focusedMentor-driven
Expected Outcomes
Practical insights into building AI-powered enterprise applicationsProduction-oriented prototypesCollaboration with industry expertsNetworking with developers, architects, and engineering leaders
Community Partner: SurrealDB, Startup Hustle
Hosted on Luma