About this hackathon
Build the Future of Media Tech Before NAB 2026
Join the leading developers, solutions architects, and engineers from across the media industry for an intensive weekend of building production-ready video intelligence solutions. This isn't about creative demos—it's about solving the complex technical challenges that define modern media workflows: search, compliance, and automation at scale.
Why This Matters: The solutions you build this weekend will inform the conversations happening at NAB 2026 just weeks later. You're not just participating in a hackathon—you're shaping the next generation of media technology infrastructure.
The Challenge: Real Problems, Real Impact
Choose your track and build solutions that address actual production bottlenecks faced by studios, broadcasters, and media platforms:
🔍 Search Track (Challenge Overview)
Transform how media companies discover and monetize content:
Moment Discovery: Find specific scenes, dialogue, or visual elements in raw and finished content as it's created—no more manual scrubbing through hours of footage. IP Intelligence: Unlock the value of massive historical libraries by understanding content at a granular level, enabling better packaging and data reselling opportunities. Automated Metadata: Replace error-prone manual tagging with scalable, scene-level taxonomies that deliver actual depth instead of surface-level tags.
✂️ Segmentation Track (Challenge Overview)
Build intelligent systems that understand video structure:
Ad-Break Detection: Identify natural break points by evaluating visual, audio, and contextual signals—output timestamped boundaries ready for editorial validation. News Story Splitting: Detect story changes in news programming by analyzing speakers, topics, and visuals to create structured, timestamped segments. Content Structure Analysis: Automatically segment studio content by understanding temporal construction—identify openings, acts, transitions, credits, and editorial markers for post-production workflows.
✅ Compliance Track (Challenge Overview)
Automate the most time-consuming aspects of content review:
Rules-Based Compliance: Define custom compliance frameworks (alcohol, violence, brand safety, sensitive content) and automatically identify exact moments that may breach those rules—with explanations for human validation. Brand Guidelines Enforcement: Check video assets against specific brand guidelines, detecting visual cues, actions, and context that may violate standards—surface problematic moments with clear reasoning.
What You're Working With
TwelveLabs: The world's most powerful video intelligence platform, enabling machines to see, hear, and reason about video like humans do. AWS: Powers next-gen media workflows with its AI/ML capabilities. Baseten: The leading platform for production inference, enabling AI/ML teams to deploy models with best-in-class performance. LTX: An AI company developing production-ready creative infrastructure for enterprises. TrackIt: An AWS Advanced Tier Services Partner dedicated to transforming the Media & Entertainment landscape.
Prizes & Recognition
Total Prize Pool: $2,250 + API Credits
1st Place: $1,000 + Extended API Credits
2nd Place: $750 + Extended API Credits
3rd Place: $500 + Extended API Credits
Judging Panel: The difference between a hackathon demo and a production deployment is evaluation by people who have actually shipped these systems. Our judging panel includes business leaders and technical practitioners who evaluate solutions on production readiness.
Event Details
📅 When: March 28-29, 2026 (Full Weekend)
📍 Where: WeWork Playa Vista, Los Angeles
This is an application-based event—we're looking for technical practitioners who understand media workflows and want to build enterprise-grade solutions, not student projects. This is your opportunity to build the infrastructure that will power media production for the next decade.