Overview:
This case competition focuses on designing a scalable and sustainable revenue model for the Mappls App by MapmyIndia.
Participants are expected to identify monetization opportunities within the app’s ecosystem, spanning navigation, discovery, mobility, and location-based services, while ensuring strong user relevance and seamless integration into the user experience.
Competition Structure:
Single Round (Submission + Presentation) (Offline on 12th April 2026)
Teams work on one problem statement
Submit a complete business solution
Final evaluation based on submission + pitch
Pitch Format:
Presentation: 10 minutes
Q&A: 5 minutes
Rules & Guidelines:
Team Size: 2–4 members
One problem statement per team
Solution must be original
Secondary research allowed (cite assumptions)
Must align with Mappls App ecosystem
Must be feasible within 12 months
Deliverables:
Business model presentation deck
Competitor and market analysis summary
Revenue model and value proposition framework
12-month implementation roadmap
Business impact or financial logic summary
Final pitch presentation
